The Green Lifestyle Blog
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Sustainable
Sustainable fashion has finally come of age—and swimwear is leading the way
Gone are the days where you have to sacrifice good design if you cared about the planet. The latest eco luxe swimwear are incredibly stylish and have serious eco credentials.
Photo by Greg Becker on Unsplash
Davy J
Stay-put stylish designs for active women
Davy J builds swimwear for the sea, not just the sunbed. Their suits are made from regenerated nylon and designed for performance—no slippage, no sagging. They’re as functional as they are flattering. They shape and sculpt your body, making sure you look fabulous as you dive, surf or wild swim. Built to last year after year.
Lilja The Label
Scandinavian minimalism with a slow fashion ethos
Helsinki’s Lilja is all about timeless designs and mindful materials. Their bikinis and one-pieces are crafted from recycled or regenerated fabrics like ECONYL, and every piece is built to last beyond just one summer. Patterns range from earthy tones to soft florals, reflecting their natural inspiration. Lilja champions low-waste production, small batches, and long-term style over fleeting trends.
Harti Swimwear
Upcycled art meets ocean activism
Harti stands out with its powerful message and visual aesthetics. Designed by artist and environmentalist Harti, the brand turns recycled plastic waste into wearable artwork. Each piece features bold, original prints that make a statement—literally. Beyond aesthetics, Harti is about education and action, partnering with ocean cleanup projects and pushing fashion to be a force for change.
Pursuit the Label
London base, Ethically made,
Fiercely bold
Pursuit The Label delivers fashion-forward swimwear crafted from recycled ocean plastics like discarded fishing nets. Their pieces are designed with edgy cuts and clean lines, made to turn heads on the sand or by the pool. The brand is unapologetically luxe, with a strong sustainability backbone—proving that green can be glamorous. Think Bond-girl vibes, minus the environmental damage.
